Are your sales costs increasing per sale?

Does your marketing scare prospects away?

Do you have products or services that no one is buying?

Are your revenues down?

If so, then you may have a decentralized revenue capture approach where your strategy, marketing and sales process are not aligned as an integrated revenue capture program.  (Click this link to visit The CxO Group and watch a 2-minute video that defines what a centralized Revenue Capture Strategy is.)

In my previous life, before starting this company and others, I was VP of Strategy Worldwide for an $800 million public company called Renaissance Worldwide. This was the company that bought Renaissance Solutions, the consulting company owned by David P. Norton, author of The Balanced Scorecard.

As VP of Strategy, I worked for the CEO and the board of directors to evaluate and make appropriate recommendations on the strategy, marketing and sales process of ten (10) operating business units we had. Our operating units included internet start-ups, acquired businesses, and organically grown divisions.

Using the balanced scorecard approach, I identified that many of our business units had a decentralized revenue capture process because their departments were not linked to a common goal or aligned symbiotically to each other. Not that the management teams were consciously trying to build barriers of cooperation between departments, but it occurred due to their individual corporate goals, compensation plans and the team members inability to understand the other department’s functional operational attributes.

This lack of functional operational interdepartmental knowledge and lack of alignment forced departments, even with good intentions, to work as business silos.
Four Truths Many People Ignore

1) Corporate Strategy is based on research of what prospects will buy, not what you want to sell.

Just because you bought a company, created a new offering, or spent $10 million on development to create the greatest widget in the world, it does not mean you have a market for what you sell.

Buyers only care about themselves.

2) The marketing department ’s primary goal is to help generate qualified leads for sales . . . that’s it.

Yes branding, third-party analysis research and beautiful tradeshow booths are important, but they are just tools to ultimately increase revenue.

Marketing must have ROI or it is a wasted investment.

3) The sales department must sell new business.

Yes, selling existing customers is important, but to grow top line revenue where you will not be dependant on your existing customer’s ability to buy . . . you need to hunt for new business as a premeditated approach. By focusing on the lifetime value of deals, you can reduce sales capture costs.

Hunt Now or Be Eaten Later!

4) If your departments are not aligned together by goals, key performance indicators (KPI’s), compensation plans and parallel knowledge of the operational tasks of the other departments, then you have a decentralized revenue capture process.

Revenue capture is a company responsibility . . . not the sales departments.

Take The Revenue Capture Scorecard Alignment Test

Here is a quick assessment of a much larger assessment test we give to help you decide if your team is focused on revenue capture as an integrated group or if are they operating as independent silos.

1) Does your company create (or acquire) new products or services based on market demand?

__Yes   __No

2) Does your sales team have separate sales quotas for business from existing customers and business from new prospects?

__Yes   __No

3) Is your marketing department paid based on the number and the quality of their leads they generate?

__Yes   __No

4) Are your sales quotas or targets calculated based on mathematical demand models?

__Yes   __No

5) Do your senior marketing executive and your senior sales executive have a team metric then need to reach together?

__Yes   __No

6) Are your marketing managers paid based on corporate department sales increases?

__Yes   __No

7) As a business to business company (B2B), does the marketing department report to the VP of Sales?

__Yes   __No

Do the sales, marketing and strategy departments meet at least four times a year to discuss successes and failures to date and document action steps required by each?

__Yes   __No

9) Does your senior management team assign specific measurable metrics to the strategy, sales and the marketing department managers and is their performance discussed at executive meetings?

__Yes   __No

10) Are your sales team members evaluated on how quickly they follow-up on sales leads given to them by the marketing department?

__Yes   __No

11) Does your marketing department go on sales calls at least twice a year to understand the sales process?

__Yes   __No

12) Has your marketing team researched why prospects buy, why they don’t buy, and how your firm creates value?

__Yes   __No

13) Do you have a written corporate strategy for all department heads to review as needed as a corporate guideline?

__Yes   __No

14) Does the sales team have a written step-by-step sales process to guide the marketing department on what communication deceives they need create for each sales cycle step?

__Yes   __No
Scorecard Answers:  1. Yes; 2. Yes; 3. Yes; 4. Yes; 5. Yes; 6. Yes; 7. Yes; 8. Yes; 9. Yes; 10. Yes; 11. Yes; 12. Yes; 13. Yes; 14. Yes
Leadership should be more participative than directive, more enabling than performing. Mary D. Poole

Learn more about CEO Coaching, Marketing Advisement, Business Growth Strategies and Strategic Planning services at http://www.thecxogroup.com

Contact The CxO Group directly by email info@thecxogroup.com or phone (972) 727-6880

– Providing individuals with the opportunity to manage and organize their busy lives; R2 Business Ventures announced today that it has launched the website http://www.groupusup.com.

The website www.GroupUsUp.com. is a social networking community site focused on allowing individuals to form groups for anything or join groups such as clubs, family, friends, neighbors, neighborhoods, HOA’s, organizations, teams, co-workers, alumni, non-profit, jobs & career, business, social, charities, nightlife, sports and more.

Managing Partner Rick Erling adds; “Our early market gap analysis uncovered a need for an easy to use community social networking site that is focused on groups, rather than individuals. We wanted a way for people to organize their lives by having a place to socialize with groups that they have a common interest with.”

With the Group Us Up! concept of “groups for anything”, there is no limit to the benefits of having an outlet to organize your members. You decide if your own profile and the groups you create are public or private and you also decide who to invite. Groups can have multiple discussion forums, photo albums, file attachments and your members can also post blogs, organize events and keep track of who’s attending those events.

Mr. Erling adds; “We have neighborhood and HOA groups that are staying connected and sharing information about their groups and organizing social events. Intramural sports teams and booster clubs are also using it to organize and provide updates on when practices are, where the games take place and plan fundraising events. Businesses are getting onboard for internal corporate communications and reaching out to new customers and partners. There is no limit to the benefits of having an outlet to organize right from your home or anywhere, anytime you have web connection.”

As Mr. Erling and his team grow Group Us Up! they will be depending on their members to provide input on functionality to make Group Us Up! as user friendly as their members desire.

Membership is FREE and signing up is quick and easy at http://www.groupusup.com/.

While there is widespread disagreement as to if the U.S. economy is on the edge of a depression, a recession or is just experiencing an “anxiety economy”, no one can argue that the financial crisis is not having a huge ripple effect and its going to take years to work out.

Rick Erling, President of The CxO Group, LLC, a Dallas, Texas CEO Coaching and Business Performance Improvement firm adds “Today’s uncertain economic times are forcing all executives, managers, and business owners to adopt new strategies for navigating through the current business downturn. At times like these many companies prefer to move into a survival strategy to ride out the storm.

Survival strategy, while conservative, has one underlying problem. In today’s hyper-connected economy things can unravel quickly and when your business is not growing and improving it is falling behind and headed for extinction. Keep in mind that even though your business may be slow today, your business will return to profitability in the future, IF you do what is necessary to survive today. ”

The CxO Group specializes in CEO coaching and business performance improvement by integrating financial management, strategies, marketing, and sales to maximize corporate revenue growth. We use a copyrighted methodology to advise CEOs on action steps to take to grow revenues, consult with management staff on best practices and train sales and marketing teams on tactics and strategies that put your business value in front of you so your prospects see you differently than your competition and take action steps to buy.

So, what are you going to do? Let employees go?  Cut back on marketing?  Squeeze your current clients for more money? Yes, you can do all of this, but is that going to help? What can you specifically do during a recession to grow your business profitability?

Receive our COMPLEMENTARY SPECIAL REPORT titled “10 Tips To Grow Your Business in a Recession or Economic Downturn” that will help answer those questions. You can download your copy now at this special link  http://growth.thecxogroup.com/ . Alternatively, you can contact us by email at  info@thecxogroup.com, or call (972) 727-6880 to request your copy.

“A recession is when your neighbor is out of work. A depression is when you are out of work.” Rick Erling - President The CxO Group, LLC

It’s been said that money hides mistakes. Corporate earnings are down, the market drops and gains triple digits on multiple days, housing prices continue to fall and foreclosure rates are skyrocketing. It’s no question that we are in an un-stable economic environment. Are we in a recession right now, if not today will we slip into one next week, or perhaps next month? With economic uncertainty looming, many of our clients are asking: How should I position my firm in the months to come? We are fast approaching the end of the first quarter. Today, we cover a topic that just might contain the insight you need to uncover any hidden mistakes and help you surpass your 2008 goals.The “Balanced Scorecard” is a strategic management approach developed in the early 1990s by Dr Robert Kaplan of Harvard Business School, and Dr David Norton.Much like the “Balanced Scorecard” of the 1990s, that focused on linking business performance to department metrics, The CxO Group, LLC uses a “Sales and Marketing Metrics Scorecard” (http://www.sales-scorecard.com/) with a similar approach, but designed for today’s economy.Today’s scorecard creates interaction and links between five sales management pillars as a packaged team to help drive performance.– Sales– Marketing– Strategy– Operations/Development– Partners/AlliancesFirst, we create identifiable tactical measures for each of your sales team members and contributing departments. Then, we develop and help you implement the scorecard into a living, breathing business tool to proactively manage and link strategy, marketing and sales.This tool becomes a leading business driver that when used correctly, increases corporate cash flow, accelerates operational success, and allows companies to manage their business model by proactive metrics, not reactively by emotion.With this linkage, the scorecard provides clarity in strategic and tactical goals that can be readily monitored to understand where performance is coming from and where remedial attention is needed. As I mentioned, we are regularly asked about the best improvement initiatives to be made in this uncertain economy. We always suggest companies look towards sales metrics as the way to grow their business and uncover those “hidden” mistakes.Start with the foundation. If your sales and marketing organization doesn’t have clear objectives and metrics for accountability then you probably have a few mistakes hiding in your process that are costing you money. Clear sales objectives that are aligned with company strategy is one way you can be assured of hitting your goals in uncertain economic times.At The CxO Group, we believe the entire company, not just the sales department, is responsible for revenue capture! Visit us online at http://www.thecxogroup.com/ give us a call today at (972) 727-6880, or email info@thecxogroup.com to chat about how we can help you create a sales & marketing metrics scorecard that is custom fit so your firm’s business assets are centralized on revenue development and all departments are linked to the performance.

Does your website create website traffic and generate enough sales leads? If you are like most CEO’s, sales and marketing management I speak with on a daily basis, the answer is probably no.If you perform a Google search on “sales and marketing strategies” you’ll be pleased to find over 62 million web pages devoted to helping market a business and increase sales. Spend just five minutes looking at the search results and two items become very apparent . . .

1. You can’t expect to compete in business today without leveraging your reach with online digital marketing tools and having a Web Site Marketing Strategy.
2. If you’re not appealing directly to the person who is reading your ad, you risk them seeing it without realizing how it relates to them.

Considering there are over 65 million pages devoted to “sales and marketing strategies” validates the importance of creative writing and how to appeal directly to your customers’ need to increase traffic and conversions.Keep in mind that when people meet in a live in-person business meeting, we introduce ourselves with some statement about what we do, and why we should work with one another. In a live meeting it’s important to show very quickly that we understand their issues and needs, and that we have ideas and solutions to address these.Your website is a virtual meeting tool. It must accomplish the very same objectives of an in-person meeting. It must convey common points of interest, whether personal or professional. The virtual visitor must begin to feel that they can relate with you, and this helps to build the beginning of a business relationship. Studies show you have 8 seconds to build this relationship before they click to the next site listed in the search listings. If the visitor doesn’t feel they can relate to you, if they’re overwhelmed, confused, can’t easily navigate your site or simply not interested in your site, they’ll leave in very short order — 8 SECONDS!Keeping the above strategy at top of mind, here are the top seven smart ways to get your business noticed on the Internet.1. Keep it simple.Get rid of Flash and fancy intro pages! Studies today show you only have 8 seconds to convince a prospect how you can help. Does your website describe your product or service in a succinct, compelling and visual fashion in that timeframe?With thousands, perhaps millions of Google hits for a given search term, prospects are looking for exactly what they’ve typed in or they move on to the next search result.2. Value First, Brand SecondDon’t make the mistake of dragging your business value behind you by leading with the brand name of your product, service or company. Push your business value out in front of you and set yourself above the competition by using “Value Forward” methodology!3. Call to ActionOnce you’ve got their attention you must have calls to action like an offer of a free white paper, webinar, or newsletter to harvest prospect contact information.4. Easy NavigationYour website must be easy to navigate with less than 7 navigation buttons on the home page.5. Search Engine Optimization (SEO)Make sure your site appears high on search engines’ results pages. By including the right keywords and phrases, your site will appear higher up on Google, Yahoo! and other search engines.The key to keywording is translating what your product or service does into appropriate “Value Forward” keywords and phrases that will turn your visitors into qualified sales leads.6. Pay Per Click (PPC)Your sponsored or PPC listing on a search engine results page (SERP) must call out to the person reading it. If you’re not appealing directly to the person who is reading your ad, you risk them seeing it without realizing how it relates to them.In many situations it may even be necessary to develop new landing pages to help increase site level conversion.7. Podcasting and YouTubePodcasting and YouTube are new and simple technologies that you may want to take a look at. All you need to get started is a decent microphone, a digital audio or video recorder and editing software.This is a great strategy for many small businesses for several reasons. A voice, or video reference or testimonial rather than words on a website can convey conviction, credibility and personality.8. Track Your Customer Conversation Ratio or C.C.R.It is not how many unique visitors come to your website that is important. It is how many you can identify as prospects. Most companies today spend large amounts of marketing dollars on tradeshows, advertising, email marketing, corporate branding and direct mail driving thousands of potential buyers to their website . . . yet they don’t know who is there and don’t have engagement devices to capture their name. To generate more leads, track your C.C.R. through your daily audit logs as well as the names of those who sign up for your free information.Are you interested in insuring your solutions, products and services are conveyed in a compelling fashion on your website? Yes, your web designer will provide the actual website design and artwork, BUT it’s up to you to know what the content should be. Most importantly, you need to supply content that will trigger search engine hits and drive qualified traffic to your website.When you’re not experienced or don’t have the budget to have web strategy, marketing, sales or systems people on staff, or simply don’t have the bandwidth, get help! Smart business owners surround themselves with consultants that are strong where they are weak. Please consider having us help with your sales, marketing, and website strategies improvement projects.

Is Your Sales Process Working or Is Your Sales Team Chasing Prospect Rainbows?

As Management Consulting Specialists, Aligning Sales, Marketing and Business Strategies for growth-directed companies in Dallas, we have identified over 45 key sales process metrics that management teams should use to increase company revenue and build a scalable, replicable sales process for their salespeople.

Selling products and services is a premeditated sport. It is a thinking, calculating, strategizing business process where success is based on planning.

Shooting from the hip only impedes your sales success.

To help you as an individual salesperson or to help your sales team, take the Sales Process Audit below to see if you have a sales program that helps salespeople sell more or a sales program that impedes sales success.

Sales Process Audit

1. Have you documented your sales costs including marketing lead costs, sales man-hour allocation, travel costs, and expenses to capture each new sale from a new prospect?___Yes ___No
2. Have you documented the top ten sales objections and appropriate sales response for each product or service and for each business vertical you sell into?___Yes ___No
3. Has your company analyzed why you lose business for each product or service you sell?___Yes ___No
4. Have you documented your sales process and the steps needed to secure a contract or a purchase order?___Yes ___No
5. Have you developed a centralized sales tool box with support and training materials so your sales process is replicable and scalable for new sales team members?___Yes ___No
6. Do you have a written policy on pricing guidelines that is published for the sales team to follow?___Yes ___No
7. Does your sales team have written guidelines and business examples for all prospect correspondence including emails, proposals, and direct sales letters for each stage of your sales process?___Yes ___No
8. Do you have a written sales process for forecasting based on the specific criteria that is needed for each sales stage?___Yes ___No
9. Do you track and use a specific sales methodology for each title your sales reps sell to?___Yes ___No
10. Are your sales quotas based on identified market gap analysis, where demand is greater than supply by vertical for each product or service you sell?___Yes ___No

Test Scoring

All correct answers are yes. Give yourself 10 points for each right answer.

What did you score?

If your score is below 75%, you need to rebuild and plan your sales process more.

Would you like to Evaluate Your Revenue Capture Success in more detail?  Visit this link and request a copy of the Value Forward Sales and Marketing Scorecard. It is a management business assessment tool designed to help you to evaluate your firm’s revenue capture success and compare your current operating model against industry best practices to help your company achieve its peak performance. The scorecard contains 100 questions on your sales and marketing methodology and supplies recommended best practices to increase your business success.

For businesses in the greater Dallas area getting lost in the sea of obscurity underneath the ever-growing plethora of businesses is becoming as easy as racking up tolls. Setting yourself apart is an essential component of any business. In today’s technology age, you can become just as obscure (if not more) with your Internet presence as you can your physical presence. Here are a few tips to increase your visibility online, sales in all areas, and become a trend setter in your industry rather than a bench warmer riding the endless pine.

1. Put your business out there. Word of mouth is always a great way to promote your business. However, society is not as dependent upon this ancient information passing method as it used to be. People today look online to determine which restaurants to eat at, which stores to shop at, and which products they want to buy. If they cannot find you online, then odds are good they won’t find you offline either. Building an informative, targeted, and brand-developed website is no longer a step-up, it is a must have.

2. Don’t just build a website, build the right website. Too many businesses just think that any website should suffice as presenting themselves online. This is just not the case as your website is your one-stop shot for making an impression, and that impression does not last long. The average site is viewed for less than 10 seconds. If you don’t make a graphically appealing statement in that amount of time then you lose numerous potential customers before you even got a chance to present yourself. You know your business is better than others out there, so make sure you give your establishment a better shot by providing something that people or going to look at and more importantly, want to look at. Choose a quality web design company, located right here in Dallas, to help your business make the right impression.

3. Market your online presence. Just as you would send out fliers, mailers, print ads, and more for your brick and mortar location, you would also do the same for your online location as well. Simply building a website is not enough to get the masses to come flooding through your doors. You must market your website with just as much vigor as you would your regular business. The world of search marketing is constantly evolving and you should do yourself the favor of researching search engine marketing services to help promote your online brand.

One could not say enough how important it is to put a quality online establishment on the web for thousands of potential customers to view. Your website works for your business even while your are not. To the savvy entrepreneur, that is an investment worth making. A quality online presence can level the playing field for your small business, or even large businesses, against other competitors. Where do you stand?

Sally sells seashells on the internet. The seashell she sells are found on google I’m sure. Yeah sure, that’s not how it goes, but if tongue twisters, rhymes, or lullabies were created for the next generation then surely it would be different from the old ones. It would probably include things like LOL, BRB and “Whatever”. Where is this leading to? Nowhere really…hahaha.

Actually I just wanted to make a point that it is important for businesses to have a web presence. Some people may disagree, but I for one look for business or service providers that do have a web presence. Even a plain and simple web page with basic info, history, and a few photos would be enough. Just enough for me to know more about the business other than just the name, address, and phone number. Even when I look for restaurants to go to or get take out from (since cooking is a little non existent at this moment), I often look for their website and if they have their menu listed, that’s even better. I live the web and so do a lot of younger generation and if you want to target them, you need to have something on the web.

I understand that not every business owner knows how to get themselves on the web and it may not be in their budget. So to support local businesses that do not have a web page and would like to have one. They can use the contact form to request getting a free subdomain from bigindallas.com such as yourbiz.bigindallas.com. Not all business will be qualified and individuals can make a request as well.