By Peter Greenlaw and Dr. Dennis Harper

Another failed diet.  Unfortunately, those words ring hollow and true for many Americans who are left wondering why diets consistently fail them.

There are many answers to this question, but a primary reason is the polluted world in which we live.  Major studies conducted by Mount Sinai Medical School and National Geographic have shown that our bodies are storing pollution, acid and impurities in fat cells.  The more impurities we ingest, the more fat cells our bodies create.  This is one of the main reasons why over 75 percent of America is overweight, and why 3 million Americans weigh over 500 pounds.

The answer would seem to be a diet with the proper amount of nutrition – eat healthy and cleanse the body.  However, in order for the body to naturally cleanse itself of impurities, it needs proper nutrients that contain trace minerals (by ingesting trace minerals and rare earth elements in a high nutrition diet, enzymes can more rapidly break down food and cleanse the body).  The problem with this solution is that there are no more trace minerals in our food.

In a report to the US Senate in 1936, it was reported that American soil had become “almost void of trace minerals” due to the use of pesticides and herbicides, and the fact that farmers no longer rotated their fields.  Today, in 2009, the problem has only been exacerbated, and America is considered to be the most overfed and undernourished society on the planet.  In fact, our food supply is so nutritionally bankrupt that it would take about 12 apples in 2009 to equal the nutrition in just one apple from 1976.  The nutrition in a bowl of spinach from 1957 requires 51 bowls of spinach in 2009.

It’s with this dilemma in mind that 21st century thinking is taking over when it comes to nutritional health.  Scientists, doctors, health advocates and other health professionals are backing the attributes of nutritional cleansing, a viable option that is rapidly gaining momentum among people who want a new way to lose weight and achieve overall wellness in their bodies.  They are discovering the benefits of flooding their body with massive amounts of nutrients, trace minerals, fats and proteins, leaving the body satisfied without having to overindulge on food.

While trendy diets and dramatic steps such as stomach stapling continue to be the solutions people are turn to for their weight and health problems, nutritional science is an option that cannot be overlooked.  As people become more aware of the value of nutritional cleansing, it’s likely the choice they’ll make to lose weight, gain energy and improve their lifestyle.

Peter Greenlaw and Dr. Harper have spent the past several years researching nutritional science and the health benefits of nutritional cleansing.  They are both considered experts on the subject, and can be reached at 303-589-7087

Mr. Greenlaw will be speaking at the Hilton Garden Inn/Allen, 705 Central Expressway, in Allen Texas on December 3, 2009 at 7:30PM..

For more information, please contact Kerry Erling at 214-295-7631 or you may pre-register for this FREE seminar at http://www.cleansing-coach.com/seminar-signup-form.htm

Are your sales costs increasing per sale?

Does your marketing scare prospects away?

Do you have products or services that no one is buying?

Are your revenues down?

If so, then you may have a decentralized revenue capture approach where your strategy, marketing and sales process are not aligned as an integrated revenue capture program.  (Click this link to visit The CxO Group and watch a 2-minute video that defines what a centralized Revenue Capture Strategy is.)

In my previous life, before starting this company and others, I was VP of Strategy Worldwide for an $800 million public company called Renaissance Worldwide. This was the company that bought Renaissance Solutions, the consulting company owned by David P. Norton, author of The Balanced Scorecard.

As VP of Strategy, I worked for the CEO and the board of directors to evaluate and make appropriate recommendations on the strategy, marketing and sales process of ten (10) operating business units we had. Our operating units included internet start-ups, acquired businesses, and organically grown divisions.

Using the balanced scorecard approach, I identified that many of our business units had a decentralized revenue capture process because their departments were not linked to a common goal or aligned symbiotically to each other. Not that the management teams were consciously trying to build barriers of cooperation between departments, but it occurred due to their individual corporate goals, compensation plans and the team members inability to understand the other department’s functional operational attributes.

This lack of functional operational interdepartmental knowledge and lack of alignment forced departments, even with good intentions, to work as business silos.
Four Truths Many People Ignore

1) Corporate Strategy is based on research of what prospects will buy, not what you want to sell.

Just because you bought a company, created a new offering, or spent $10 million on development to create the greatest widget in the world, it does not mean you have a market for what you sell.

Buyers only care about themselves.

2) The marketing department ’s primary goal is to help generate qualified leads for sales . . . that’s it.

Yes branding, third-party analysis research and beautiful tradeshow booths are important, but they are just tools to ultimately increase revenue.

Marketing must have ROI or it is a wasted investment.

3) The sales department must sell new business.

Yes, selling existing customers is important, but to grow top line revenue where you will not be dependant on your existing customer’s ability to buy . . . you need to hunt for new business as a premeditated approach. By focusing on the lifetime value of deals, you can reduce sales capture costs.

Hunt Now or Be Eaten Later!

4) If your departments are not aligned together by goals, key performance indicators (KPI’s), compensation plans and parallel knowledge of the operational tasks of the other departments, then you have a decentralized revenue capture process.

Revenue capture is a company responsibility . . . not the sales departments.

Take The Revenue Capture Scorecard Alignment Test

Here is a quick assessment of a much larger assessment test we give to help you decide if your team is focused on revenue capture as an integrated group or if are they operating as independent silos.

1) Does your company create (or acquire) new products or services based on market demand?

__Yes   __No

2) Does your sales team have separate sales quotas for business from existing customers and business from new prospects?

__Yes   __No

3) Is your marketing department paid based on the number and the quality of their leads they generate?

__Yes   __No

4) Are your sales quotas or targets calculated based on mathematical demand models?

__Yes   __No

5) Do your senior marketing executive and your senior sales executive have a team metric then need to reach together?

__Yes   __No

6) Are your marketing managers paid based on corporate department sales increases?

__Yes   __No

7) As a business to business company (B2B), does the marketing department report to the VP of Sales?

__Yes   __No

Do the sales, marketing and strategy departments meet at least four times a year to discuss successes and failures to date and document action steps required by each?

__Yes   __No

9) Does your senior management team assign specific measurable metrics to the strategy, sales and the marketing department managers and is their performance discussed at executive meetings?

__Yes   __No

10) Are your sales team members evaluated on how quickly they follow-up on sales leads given to them by the marketing department?

__Yes   __No

11) Does your marketing department go on sales calls at least twice a year to understand the sales process?

__Yes   __No

12) Has your marketing team researched why prospects buy, why they don’t buy, and how your firm creates value?

__Yes   __No

13) Do you have a written corporate strategy for all department heads to review as needed as a corporate guideline?

__Yes   __No

14) Does the sales team have a written step-by-step sales process to guide the marketing department on what communication deceives they need create for each sales cycle step?

__Yes   __No
Scorecard Answers:  1. Yes; 2. Yes; 3. Yes; 4. Yes; 5. Yes; 6. Yes; 7. Yes; 8. Yes; 9. Yes; 10. Yes; 11. Yes; 12. Yes; 13. Yes; 14. Yes
Leadership should be more participative than directive, more enabling than performing. Mary D. Poole

Learn more about CEO Coaching, Marketing Advisement, Business Growth Strategies and Strategic Planning services at http://www.thecxogroup.com

Contact The CxO Group directly by email info@thecxogroup.com or phone (972) 727-6880

– Providing individuals with the opportunity to manage and organize their busy lives; R2 Business Ventures announced today that it has launched the website http://www.groupusup.com.

The website www.GroupUsUp.com. is a social networking community site focused on allowing individuals to form groups for anything or join groups such as clubs, family, friends, neighbors, neighborhoods, HOA’s, organizations, teams, co-workers, alumni, non-profit, jobs & career, business, social, charities, nightlife, sports and more.

Managing Partner Rick Erling adds; “Our early market gap analysis uncovered a need for an easy to use community social networking site that is focused on groups, rather than individuals. We wanted a way for people to organize their lives by having a place to socialize with groups that they have a common interest with.”

With the Group Us Up! concept of “groups for anything”, there is no limit to the benefits of having an outlet to organize your members. You decide if your own profile and the groups you create are public or private and you also decide who to invite. Groups can have multiple discussion forums, photo albums, file attachments and your members can also post blogs, organize events and keep track of who’s attending those events.

Mr. Erling adds; “We have neighborhood and HOA groups that are staying connected and sharing information about their groups and organizing social events. Intramural sports teams and booster clubs are also using it to organize and provide updates on when practices are, where the games take place and plan fundraising events. Businesses are getting onboard for internal corporate communications and reaching out to new customers and partners. There is no limit to the benefits of having an outlet to organize right from your home or anywhere, anytime you have web connection.”

As Mr. Erling and his team grow Group Us Up! they will be depending on their members to provide input on functionality to make Group Us Up! as user friendly as their members desire.

Membership is FREE and signing up is quick and easy at http://www.groupusup.com/.

Alright, it’s not that literal. But the Arts and Technology World’s Lab students have a virtual space in Second Life and will be blowing up the studios they made. Why? The invite said because they built it, it didn’t work, so now they are blowing them up!

What worked so far is their gallery where they have used it for shows featuring metaverse artwork from students. Some includes videos. They have also been able to setup a live stream that comes from a webcam.

The space is growing and the ATEC World’s Lab group works hard to continue to be inventive and continue to improve it.

http://slurl.com/secondlife/UTD%20ArtTech%20Island/137/54/36/
Thursday Night 8:30 PM CST

You can get more info on the emac site.

Also, if you come up with an interesting sponsored research project, I’m sure they can take it on!

Congratulations to the UTD Team at this year’s 24 Hour Video Race. The event is for video pros and amateurs where they have 24 hours to shoot and edit a 5 minute video based on a surprised theme provided on the day of the event.

UTD has won this event in previous years and this year, two teams were in the finals and one led by Russll L. Smith for “Wrong-Turn” finished second.

You can take a look at the video here from youtube: