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Archive for February, 2008

Obamarama VS Hillary

February 23rd, 2008 | Dallas

First instinct for me is vote for Hillary. I actually like her and I’m sure there are a lot of people disagreeing but I would like to see her be the president. Sad thing is, I actually don’t think she will win. I do think she lives her life to do what she does and I think she will do a good job at it. I think she will also do something about health care that would benefit more people. The latest news is that Hillary is mad at Obama for some campaign literature that said “her health care proposal would force everyone to buy health insurance, regardless of ability to pay, a charge Clinton vehemently denied.” (See the article on cnn) I just can’t imagine that she would do such a thing and force people to buy health insurance. I think she might make health care more available to people who might not be able to afford it, but to force people to buy it who can’t???

The health care issue is very close to me. My grandmother who just celebrated her 90th birthday today has to spend SO MUCH money per month on prescription drugs and some things are just not covered that well…meanwhile someone who just came to the country and/or has not worked if any can get the medicaid and get lots of coverage. She’s worked all her life and now still has to make sure she saves up just for her prescription drugs. I think it’s completely unfair. We also have a close friend with 3 kids who are trying to make ends meet since they were both laid off few years back. Now they do not even have insurance except catastrophic coverage for themselves…which is scary. The kids gets coverage from the state as long as they do not make too much but just low enough…which is like dumb since if they make just a little more they will have to pay for it themselves and they will not be able to at this time. There has to be a kind of health care available for families like them. Why should a family that does not try to work or try to earn money get the full help from the government while families that do, sometime can’t.

Whatever, I don’t even want to talk about it anymore since there isn’t much I can do. Anyhow, I think Obama might win since he’s got the young crowd. My husband said people are in a Obama high since they want something different so badly, but their high will come down…but might be too late when that happens. I don’t have too much against Obama (unless if the campaign literature is actually false…then it will be shame shame), but I think Hillary will be a better President since she knows how to nudge her way around to get things done since she’s been in the White House before and I agree where she stands on some of the issue. I do like Obama for some things and if I keep thinking too much, I will just need to toss a coin.

Still…vote for Hillary!!!

8 Ways to Get More Sales Leads From Your Web Site

February 21st, 2008 | thecxogroup

Does your website create website traffic and generate enough sales leads? If you are like most CEO’s, sales and marketing management I speak with on a daily basis, the answer is probably no.If you perform a Google search on “sales and marketing strategies” you’ll be pleased to find over 62 million web pages devoted to helping market a business and increase sales. Spend just five minutes looking at the search results and two items become very apparent . . .

  1. You can’t expect to compete in business today without leveraging your reach with online digital marketing tools and having a Web Site Marketing Strategy.
  2. If you’re not appealing directly to the person who is reading your ad, you risk them seeing it without realizing how it relates to them.

Considering there are over 65 million pages devoted to “sales and marketing strategies” validates the importance of creative writing and how to appeal directly to your customers’ need to increase traffic and conversions.Keep in mind that when people meet in a live in-person business meeting, we introduce ourselves with some statement about what we do, and why we should work with one another. In a live meeting it’s important to show very quickly that we understand their issues and needs, and that we have ideas and solutions to address these.Your website is a virtual meeting tool. It must accomplish the very same objectives of an in-person meeting. It must convey common points of interest, whether personal or professional. The virtual visitor must begin to feel that they can relate with you, and this helps to build the beginning of a business relationship. Studies show you have 8 seconds to build this relationship before they click to the next site listed in the search listings. If the visitor doesn’t feel they can relate to you, if they’re overwhelmed, confused, can’t easily navigate your site or simply not interested in your site, they’ll leave in very short order — 8 SECONDS!Keeping the above strategy at top of mind, here are the top seven smart ways to get your business noticed on the Internet.1. Keep it simple.Get rid of Flash and fancy intro pages! Studies today show you only have 8 seconds to convince a prospect how you can help. Does your website describe your product or service in a succinct, compelling and visual fashion in that timeframe?With thousands, perhaps millions of Google hits for a given search term, prospects are looking for exactly what they’ve typed in or they move on to the next search result.2. Value First, Brand SecondDon’t make the mistake of dragging your business value behind you by leading with the brand name of your product, service or company. Push your business value out in front of you and set yourself above the competition by using “Value Forward” methodology!3. Call to ActionOnce you’ve got their attention you must have calls to action like an offer of a free white paper, webinar, or newsletter to harvest prospect contact information.4. Easy NavigationYour website must be easy to navigate with less than 7 navigation buttons on the home page.5. Search Engine Optimization (SEO)Make sure your site appears high on search engines’ results pages. By including the right keywords and phrases, your site will appear higher up on Google, Yahoo! and other search engines.The key to keywording is translating what your product or service does into appropriate “Value Forward” keywords and phrases that will turn your visitors into qualified sales leads.6. Pay Per Click (PPC)Your sponsored or PPC listing on a search engine results page (SERP) must call out to the person reading it. If you’re not appealing directly to the person who is reading your ad, you risk them seeing it without realizing how it relates to them.In many situations it may even be necessary to develop new landing pages to help increase site level conversion.7. Podcasting and YouTubePodcasting and YouTube are new and simple technologies that you may want to take a look at. All you need to get started is a decent microphone, a digital audio or video recorder and editing software.This is a great strategy for many small businesses for several reasons. A voice, or video reference or testimonial rather than words on a website can convey conviction, credibility and personality.8. Track Your Customer Conversation Ratio or C.C.R.It is not how many unique visitors come to your website that is important. It is how many you can identify as prospects. Most companies today spend large amounts of marketing dollars on tradeshows, advertising, email marketing, corporate branding and direct mail driving thousands of potential buyers to their website . . . yet they don’t know who is there and don’t have engagement devices to capture their name. To generate more leads, track your C.C.R. through your daily audit logs as well as the names of those who sign up for your free information.Are you interested in insuring your solutions, products and services are conveyed in a compelling fashion on your website? Yes, your web designer will provide the actual website design and artwork, BUT it’s up to you to know what the content should be. Most importantly, you need to supply content that will trigger search engine hits and drive qualified traffic to your website.When you’re not experienced or don’t have the budget to have web strategy, marketing, sales or systems people on staff, or simply don’t have the bandwidth, get help! Smart business owners surround themselves with consultants that are strong where they are weak. Please consider having us help with your sales, marketing, and website strategies improvement projects.

Rick Erling, is the President of The CxO Group, LLC in Dallas, Texas. The firm specializes in sales, marketing, growth and website strategies to improve revenue and they can be reached at info@thecxogroup.com , http://www.thecxogroup.com/ or 972.727.6880. The CxO Group is a managing consulting partner of the Value Forward Network, one of the world’s largest management consulting groups focused on helping companies increase corporate revenue capture.

“Share the Love”

February 21st, 2008 | tsmith

Even though Valentine’s Day is over, you can still “Share the Love.” That is of course until the 31st of March. Local Dallas web design company lifeBLUE Media has released its very own flash game player where users can test their romance movie wits. The game features 60 different images all relating to a romance movie title where users must correctly guess the exact movie title. The game features a save option, email a friend, & loads of fun.There is also a contest involved where one can enter to win their shot at the $500 cash prize. All you have to do is sign up at www.lifeblue.com/romance/register and “Share the Love” by distributing your unique game link code throughout the Internet or write a blog about it to receive bonus points. The user with the most points in the end gets the grand prize.Play the game, win money, & “Share the Love” today!Web Design Share The Love ContestWeb Design

National “Do not visit” list

February 7th, 2008 | Dallas

So I know there is a national “do not call” list if you don’t want telemarketers to call you, but now they need to have something like a national “do not visit” list. We’ve been getting these calls already at random hours saying “this is an important message” and a number to call back, but it does not say who or what company it is. Then we now get visitors coming to the door. These visitors are from AT&T for today. They come at noon and they come again at dinner time. Really it’s irritating and there need to be a “do not visit” list or maybe I just need to put a big sign that says “no solicitation”…accept that if you are there customer already for other services, I guess they are allowed to bug you?

These visitors are also very good at nudging there way to get you to sign up with whatever they offer. They really will not take a no for answer. Last time they were trying to sell Uverse and at the end we really didn’t want it since it did not support our Tivo system, and the person basically said we’re almost done, so let’s just sign it and if you want to cancel you can call this number. I guess I could have signed my life away…I probably did. From now on, I guess it would be wise just not to answer the door at all (though I was expecting someone this evening and that’s why I open the door).

Irritating…it makes me want to switch companies since they are such bugs…




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