Franklin-Spirko Media Group Snags Trump U

Bet you never knew that Donald Trump not only invests in high-dollar real estate and hosts the highly watched reality TV show, The Apprentice, but has an online university: Trump University?

Well, Jack Spirko who is President of Franklin-Spirko Media and a search engine optimization (SEO) guru knew it, and when he read one of Trump’s blogs on Trump U’s site, he felt it didn’t do Trump justice. So in one of his own blogs, he made some recommendations what could be done to improve Trump’s blogs.

The successful businessman he is, Trump’s marketing team at Trump U realized how important Jack’s comments were, so not only did Jack get a quick reply, but within 30 days, Franklin-Spirko had a new client: Trump University!

Franklin-Spirko develops profitable marketing programs that includes offline and online marketing activities. The important thing to remember is that a client - no matter what industry they’re in, or what service or product they manufacture or sell - believes in what they’re selling! And as that client’s vendor, the agency (like Franklin-Spirko) needs to make that client’s customers believe in them too. And you do that through positioning which is how any company exists in the mind of their clients.

The bottom line was Trump’s blogs just didn’t fit the way his clients view him. What he was writing didn’t help improve how people saw him, and most importantly, help build his business. A successful blog will result in increased traffic to your web site, and if the traffic is highly targeted, then you’ll have a higher conversion rate to sales.

You can read Jack’s blog on “Winning a New Client With Blogging” and learn more about Franklin-Spirko snagging Trump U as a major client.

This entry was posted on Thursday, August 23rd, 2007 at 11:10 pm and is filed under Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.